“Project Yellow Light is a scholarship competition designed to bring about change. People know distracted driving is dangerous, but they do it anyway. As an applicant you have one clear mission: create a PSA to encourage your friends to avoid distracted driving, specifically using your phone while driving.”

For this competition I created two designs, one of which uses a widely known cell phone feature to relate to viewers of all generations; while the other one uses modern day texting abbreviations to communicate its message to the younger generation.